The opportunity and business potential of any economy is always hard to articulate: the usual jargon,graphs, bars and numbers just does not cut it.
We had to create exceptional visual package that made Serbia look compelling to global business.
We used culture, values and attitude. We used images that reinforced the value of the Serbian economy as seen by economists
The result is a hard copy brochure, distributed at all major trade events, and a HTML5 responsive website optimized for handheld devices.